IndoJack — Daily Ops Dashboard
Morning meeting + EOD report in one page · Pilot Batch 1 launches Fri May 29, 2026
Today: Monday · May 25, 2026
Last refresh: 2026-05-25 · 19:00 WIB · post-meeting
Next refresh: Tue May 26 · 17:00 WIB (auto)
How to use this page:
Morning meeting → read sections 1 + 2. Evening report → read sections 3 + 4. Deadlines + timeline always visible below. Sabina rewrites this file each evening (~17:00 WIB) so opening it the next morning shows the latest plan.
Launch countdown
T-4 days
Target launch Fri, May 29, 2026 · launch approved by Nick — ads go live even without US product; priority is speed + real data
Closed today
8
DUNS · Meta Pixel · 6 ads final · restructure Step 1 · tier images · email-list plan · May 29 brief · Nick 5 PM meeting
Decisions locked
6
Tier price · sizes · ad set · launch model · 2-option ad format · no price in ads — all confirmed at the 5 PM meeting
Open blockers
2
Cofea slow — chase Kathya, keep backups warm · box design blocked on Cofea's ingredient list
1. Today's Plan MORNING MEETING
What was set for today. Owner, status as of end of day.
Targets for today PLAN
Launch week opens · heavy execution day · 6 work items — all closed
| # | Target | Owner | Status |
|---|
| 1 | DUNS — receive / log the number; write the FDA Registration Action Plan | Nick / Gabriella | Done |
| 2 | Re-install Meta Pixel on the Squarespace store + verify it fires | Gabriella | Done |
| 3 | Finalise the 6 hero ads — artwork + CTA bar; remove Ad #1 price tags | Gabriella | Done |
| 4 | "The Drop / Stockpile" pivot — rewrite 6 ad copies; landing-page spec + build plan | Gabriella | Done |
| 5 | Website restructure Step 1 — hide old products, clear demo items, remove false claim | Gabriella | Done |
| 6 | Tier product images + email-list build plan + May 29 launch decision brief | Gabriella | Done |
Awaiting replies WAITING
Cofea is the live risk · a backup-vendor pipeline is being kept warm
| Who | Topic | Status |
|---|
| Cofea | Production quotation · capsule details · FDA facility data · ingredient list | Slow — chase Kathya |
| Backup vendors | Expat Roasters (strong option) · Otten Coffee · Expresso Indonesia — keep warm | On standby |
| Co-packer quotes | Joe's Garage · Buy K-Cups · Assemblies Unlimited (assembly-only) | Pipeline ongoing |
| Customs broker quotes | OEC · C.H. Robinson · A.N. Deringer · Roanoke | Pipeline ongoing |
2. Decisions Pending Nick ASK
The 5 PM meeting cleared almost everything. One sign-off remains before the ads can go up.
1. Final ad sign-off before the Meta upload
The 6 redesigned static ads are approved. The hero video is still being finished and will be shown to Nick tomorrow. Once Nick gives the all-clear on the full set (6 statics + video), Gabriella uploads the ads to Meta on Tue May 26. Nick also to confirm receipt of the 6 hero static images assigned to him.
Owner: Nick · Status: Sign-off → enables Meta upload
Locked at tonight's 5 PM meeting — no longer pending:
- Tier price → confirmed at $1.20 / pod (pod cost ~$0.36). Margin is not a Round-1 concern.
- Tier sizes → confirmed 2 / 4 / 6 boxes; the lifetime / bulk order option is kept.
- Launch model → go ahead May 29 even without US product — priority is speed and real data.
- Ad set → the 6 redesigned static ads are approved ("nice pivot, I love it").
- Ad format → ads must present two options: buy a 10-pack or subscribe.
- No price in the ads → premium product; the ad should not feel like a high-stakes decision.
Standing direction:
- Video — humor-led: the neurotic man with a butterfly net in the forest (e.g. using the net to whack through bushes instead of a machete). Make it genuinely funny.
- Ad operations — keep Meta auto-optimisation OFF at launch; run the full ad sequence a clean 7 days before judging.
- Product model — quarterly shipments with a collectible cartoon in every box.
- Meta Ads payment card (Chicago Accounting) — added when the ads are ready to go live.
3. Today's Progress EOD REPORT
What actually got done today, and tomorrow's plan.
Closed today DONE
Monday May 25 — a heavy execution day, capped by the 5 PM meeting
| What got done | Outcome |
|---|
| Nick 5 PM meeting — 6 decisions locked (price, sizes, ad set, launch, ad format, no-price-in-ad) | Done |
| DUNS number received — 120282607 logged; FDA Registration Action Plan written | Done |
| Meta Pixel reconnected to Squarespace + verified firing live | Done |
| All 6 hero ads finalised — artwork + CTA bar; Ad #1 price tags removed | Done |
| "The Drop" landing-page spec + build plan; restructure Step 1 (store cleaned, false claim removed) | Done |
| 3 tier product images · email-list build plan · May 29 launch decision brief | Done |
Tomorrow's plan TUE MAY 26
Launch week · T-3 to May 29 · ads go up tomorrow
| When | Activity |
|---|
| Tue May 26 | Build the 3 tier products on the #drops page — now unblocked ($1.20/pod, 2/4/6 boxes, keep a lifetime option) |
| Tue May 26 | Finish the hero video (humor-led) — show it to Nick |
| Tue May 26 | After Nick's final OK — upload the ads to Meta |
| Tue May 26 | Find a Meta ads preview / sandbox method (clickable, no real orders) |
| Tue May 26 | Chase Cofea — follow up Kathya; keep backup vendors warm (Expat Roasters) |
Headline metrics today: T-4 to May 29 · 6 decisions locked at the 5 PM meeting · launch approved · DUNS received · Meta Pixel live · 6 hero ads approved · Cofea slow — chase Kathya, backups warm · Cost to date: $0.
4. This Week — Critical Path (May 25 → 31)
Mon-Sun strip. Past days shaded · today highlighted · color-coded by risk level.
Mon · today
25
DUNS received
Meta Pixel live
6 hero ads final
Nick 5 PM — 6 decisions locked
Tue
26
Build 3 tier products
Finish video → show Nick
Upload ads to Meta
Chase Cofea
Wed
27
Email list live
Meta preview sorted
Final QA pass
Thu
28
Final pre-launch checks
Fri
29
🚀 LAUNCH · Meta ads go live
Next Week — Post-Launch Monitoring (Jun 1 → 7)
Mon
1
Launch week-1 review
Thu
4
Ad performance mid-read
Fri
5
7-day clean ad read — pick the winners
5. All Upcoming Deadlines (sorted)
Every dated item across the project, earliest first. T-X column auto-updates each time the page is opened.
| Due |
Countdown |
Item |
Owner |
Risk |
| Tue May 26 | | Build the 3 tier products on the #drops page ($1.20/pod · 2/4/6 boxes · keep a lifetime option) | Gabriella | Normal |
| Tue May 26 | | Finish the hero video (humor-led) and show it to Nick | Sabina | Decision |
| Tue May 26 | | Upload the ads to Meta — after Nick's final sign-off | Gabriella / Nick | Decision |
| Tue May 26 | | Chase Cofea (Kathya) · keep backup vendors warm (Expat Roasters) | Sabina | Critical |
| Wed May 27 | | Email list live (cartoon + video content) · Meta preview/sandbox method sorted | Gabriella | Normal |
| Thu May 28 | | Final pre-launch checks — #drops page, ads, tracking | Gabriella | Decision |
| Fri May 29 | | 🚀 LAUNCH — Meta ads go live (DTC) | All | Launch |
| Fri Jul 24 | | 60-day revenue checkpoint ($11,000 Batch 1 pilot target) — Batch 2 go/no-go | Nick | Future |
| Tue Jul 28 | | 60-day window closes | — | Future |
Cofea-gated — no date yet:
production quotation, capsule details, FDA facility data, and the ingredient list (the ingredient list also blocks the retail box design). Cofea is slow; chase Kathya (per Erik, the most responsive contact) and keep the backup vendors warm as the mitigation.
6. Workstream rollup (reference)
Big-picture R/A/G of every workstream. For Nick's at-a-glance read; daily activity above.
On track / locked
- 6 hero ads approved by Nick — "The Drop / Stockpile" redesign ("nice pivot, I love it")
- Tier pricing locked — $1.20/pod (pod cost ~$0.36); margin not a Round-1 concern
- Tier sizes locked — 2 / 4 / 6 boxes; lifetime / bulk option kept
- Launch model approved — ads go live May 29; priority speed + real data
- DUNS received — 120282607 · FDA Registration Action Plan written
- Meta Pixel live on Squarespace — verified firing
- Website restructure Step 1 done · tier product images ready
- Squarespace store + payments + Cult subscription live · Meta Ad Account set
- Capsule — Nespresso OriginalLine (aluminum) · co-packer scope assembly-only
In progress / next
- Hero video — humor-led (neurotic man + butterfly net); finish + show Nick Tue May 26
- Meta upload — Tue May 26, after Nick's final sign-off
- Build the 3 tier products on the #drops page — now unblocked
- Ad creative note — ads must present 2 options (10-pack OR subscribe); no price shown
- Meta ads preview/sandbox method — find a clickable, no-real-order test
- Email list — set up for cartoon + video content
- Co-packer + customs broker quotes — pipeline ongoing
Critical / blocking
- Cofea slow / unresponsive — owes the quotation, capsule details, FDA facility data and ingredient list · chase Kathya · backup pipeline kept warm (Expat Roasters, Otten, Expresso)
- No product in the US — Nick accepts this; launching May 29 anyway to collect real data
- Box design — blocked on Cofea's ingredient list (FDA label req) + "Vertuo" → "OriginalLine" fix